The Influence of Promotion Mix towards Purchasing Decision of Indihome product in Telkom Region of Padang City
Authors
Randy Evri Martha, Susi Evanita, Dina Patricia
Corresponding Author
Randy Evri Martha
Available Online April 2019.
- DOI
- 10.2991/piceeba2-18.2019.53How to use a DOI?
- Keywords
- Promotion mix, Purchase decision, Indihome
- Abstract
The purpose of this study is to analyze 1) The influence of advertising on consumer purchasing decisions in buying indihome in the Padang city, 2) the influence of sales promotion on consumer purchasing decisions in buying indihome in the Padang city, 3) the influence of direct selling on consumer purchasing decisions in buying indihome in the Padang city, 4) the influence of publicity on consumer purchasing decisions in buying indihome in the Padang city, and 5) the most influential variable of promotion mix is used in increasing sales of indihome products in the Telkom region of West Sumatra.
- Copyright
- © 2019, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Randy Evri Martha AU - Susi Evanita AU - Dina Patricia PY - 2019/04 DA - 2019/04 TI - The Influence of Promotion Mix towards Purchasing Decision of Indihome product in Telkom Region of Padang City BT - Proceedings of the 2nd Padang International Conference on Education, Economics, Business and Accounting (PICEEBA-2 2018) PB - Atlantis Press SP - 402 EP - 406 SN - 2352-5428 UR - https://doi.org/10.2991/piceeba2-18.2019.53 DO - 10.2991/piceeba2-18.2019.53 ID - Martha2019/04 ER -