Proceedings of the 2nd Padang International Conference on Education, Economics, Business and Accounting (PICEEBA-2 2018)

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Analysis of the Factors that Influence Purchasing Decision of Bengkuang in Padang City

Authors
Riandi Tarigan, Yasri Yasri, Erni Masdupi
Corresponding Author
Riandi Tarigan
Available Online April 2019.
DOI
10.2991/piceeba2-18.2019.51How to use a DOI?
Keywords
distribution, price, product and income level, promotion, psychological and personal, social and cultural.
Abstract

There is a low demand for bengkuang in Padang city. The purpose of this study was to determine the factors that influence purchasing decision of bengkuang in Padang City. The method used for this study was Principal Component method, using a questionnaire to collect data from 200 respondents selected by purposive sampling method which included in non-probability sampling in the consumer population of bengkuang in Padang City. Data of respondents were measured using Likert Scale that ranged from 1 (strongly disagree) to 5 (strongly agree). The results of the study were obtained in identifying the factors that influence purchasing decision of bengkuang in Padang City, involve 30 variables assumed to be related to consumer decision. The results of processing using factor analysis showed that of the 30 variables, 19 variables were obtained which could explain the relationship between variables and could be grouped into six factors, namely product and income level factor, psychological and personal factor, price factor, social and cultural factor, promotion factor, and distribution factor. Product and income level factor are the most dominant factor influence the purchasing decision of bengkuang in Padang City.

Copyright
© 2019, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 2nd Padang International Conference on Education, Economics, Business and Accounting (PICEEBA-2 2018)
Series
Advances in Economics, Business and Management Research
Publication Date
April 2019
ISBN
978-94-6252-703-4
ISSN
2352-5428
DOI
10.2991/piceeba2-18.2019.51How to use a DOI?
Copyright
© 2019, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

risenwbib
TY  - CONF
AU  - Riandi Tarigan
AU  - Yasri Yasri
AU  - Erni Masdupi
PY  - 2019/04
DA  - 2019/04
TI  - Analysis of the Factors that Influence Purchasing Decision of Bengkuang in Padang City
BT  - Proceedings of the 2nd Padang International Conference on Education, Economics, Business and Accounting (PICEEBA-2 2018)
PB  - Atlantis Press
SP  - 383
EP  - 392
SN  - 2352-5428
UR  - https://doi.org/10.2991/piceeba2-18.2019.51
DO  - 10.2991/piceeba2-18.2019.51
ID  - Tarigan2019/04
ER  -