The Essence of Entrepreneurial Orientation Dimensions in SMEs Sector: Utilizing The Analytic Hierarchy Process

DOI

10.2991/piceeba2-18.2019.36How to use a DOI?

Keywords

entrepreneurial orientation; analytic hierarchy process; small and medium-sized enterprises; innovation; proactive

Abstract

Dimensions of entrepreneurial orientation in the context of small medium enterprises (SMEs) become an important issue for managers, especially SMEs have the limited firm’ resources and capabilities in anticipating the rapid changing of customer preferences. Additionally, since there has been limited studies on exploring entrepreneurial orientation dimensions using operation management tools. Therefore, the present study more focuses to determine the topmost priority of entrepreneurial orientation dimensions including innovative, proactive, and risk-taking. The authors collected data from managers or owners-managers of SMEs operating in Padang-Indonesia and Analytical Hieratical Process (AHP) was used to determine the priority scale of entrepreneurial orientation dimensions. Empirical findings reveal that innovation is as the topmost criteria, which is more important rather than proactive and risk-taking in doing the business operation. Also, ‘research and development of the new products’ is as the topmost sub-criteria from the element of innovations. These findings also suggest that innovation is one the most important to be entrepreneurial firms. In line with these findings, the managers or owners-managers have become innovation as the first option to execute a business operation strategy, especially in the contexts of SMEs in a developing economy country as Indonesia.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Gesit Thabrani
AU  - Perengki Susanto
AU  - Nor Liza Abdullah
PY  - 2019/04
DA  - 2019/04
TI  - The Essence of Entrepreneurial Orientation Dimensions in SMEs Sector: Utilizing The Analytic Hierarchy Process
BT  - Proceedings of the 2nd Padang International Conference on Education, Economics, Business and Accounting (PICEEBA-2 2018)
PB  - Atlantis Press
SP  - 269
EP  - 278
SN  - 2352-5428
UR  - https://doi.org/10.2991/piceeba2-18.2019.36
DO  - 10.2991/piceeba2-18.2019.36
ID  - Thabrani2019/04
ER  -