The Relationship Between Religiosity, Service Quality, Customer Satisfaction and Customer Loyalty
- DOI
- 10.2991/piceeba2-18.2019.31How to use a DOI?
- Keywords
- Religiosity, Service Quality, Customer Satisfaction, Customer Loyalty
- Abstract
This study examines the influence of religiosity, service quality and customer satisfaction on customer loyalty. This study was conducted to 200 customers of Islamic Bank in Payakumbuh City as the samples. We employed Structural Equation Modeling by using AMOS 24 as the data analysis software package. The results showed that religiosity has a positive and significant effect on customer satisfaction, service quality has a positive and significant effect on customer satisfaction, religiosity has no significant effect on customer loyalty, service quality has no significant effect on customer loyalty However, the result found that customer satisafction has positive and significant effect on customer loyalty. Furthermore, some limitations and future study are discussed
- Copyright
- © 2019, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Fadli Setiawan AU - Idris Idris AU - Abror Abror PY - 2019/04 DA - 2019/04 TI - The Relationship Between Religiosity, Service Quality, Customer Satisfaction and Customer Loyalty BT - Proceedings of the 2nd Padang International Conference on Education, Economics, Business and Accounting (PICEEBA-2 2018) PB - Atlantis Press SP - 233 EP - 241 SN - 2352-5428 UR - https://doi.org/10.2991/piceeba2-18.2019.31 DO - 10.2991/piceeba2-18.2019.31 ID - Setiawan2019/04 ER -