Proceedings of the 2nd Padang International Conference on Education, Economics, Business and Accounting (PICEEBA-2 2018)

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Effect of Service Quality and Satisfaction on Customer Loyalty of Minang Fantasi Water Park in Padang Panjang City

Authors
Zurnawati Zurnawati, Susi Evanita, Abror Abror
Corresponding Author
Zurnawati Zurnawati
Available Online April 2019.
DOI
10.2991/piceeba2-18.2019.28How to use a DOI?
Keywords
service quality, satisfaction, customer loyalty
Abstract

This study aims to analyze the effect of service quality and customer satisfaction on consumer loyalty in the Minang Fantasi Water Park in Padang Panjang City. populasi dalam penelitian ini adalah seluruh pengunjung wisata Waterpark Minang Fantasi Kota Padang Panjang dengan jumlah sampel sebanyak 204 responden.. Teknik analasiis yang digunakan yaitu analisis jalur. Population in this study is all visitors to the Minang Fantasi Water Park in Padang Panjang City with total sample are 204 respondents. The analytical technique used was path analysis.Hasil analsiis menghaslkan Kualitas pelayanan berpengaruh positif dan signifikan terhadap kepuasan pelanggan; Analytical results produce service quality have a positive and significant effect on customer satisfaction;Kualitas pelayanan berpengaruh positif dan signifikan terhadap loyalitas pelanggan; Service quality has a positive and significant effect on customer loyalty;Kepusan pelanggan berpengaruh positif dan signifikan terhadap loyalitas pelanggan wisata Waterpark Minang Fantasi Kota Padang Panjang. The customer satisfaction has a positive and significant effect on the loyalty of the tourism customers of the Minang Fantasi Water Park in Padang Panjang City

Copyright
© 2019, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 2nd Padang International Conference on Education, Economics, Business and Accounting (PICEEBA-2 2018)
Series
Advances in Economics, Business and Management Research
Publication Date
April 2019
ISBN
978-94-6252-703-4
ISSN
2352-5428
DOI
10.2991/piceeba2-18.2019.28How to use a DOI?
Copyright
© 2019, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

risenwbib
TY  - CONF
AU  - Zurnawati Zurnawati
AU  - Susi Evanita
AU  - Abror Abror
PY  - 2019/04
DA  - 2019/04
TI  - Effect of Service Quality and Satisfaction on Customer Loyalty of Minang Fantasi Water Park in Padang Panjang City
BT  - Proceedings of the 2nd Padang International Conference on Education, Economics, Business and Accounting (PICEEBA-2 2018)
PB  - Atlantis Press
SP  - 210
EP  - 217
SN  - 2352-5428
UR  - https://doi.org/10.2991/piceeba2-18.2019.28
DO  - 10.2991/piceeba2-18.2019.28
ID  - Zurnawati2019/04
ER  -