Proceedings of the Eighth Padang International Conference On Economics Education, Economics, Business and Management, Accounting and Entrepreneurship (PICEEBA-8 2021)

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The Role of Entrepreneurship Orientation to Improving Business Performance for Millennial Generation (Study of Coffee Shop in Padang city)

Authors
Chichi Andriani1, *, Ilham Thaib2, Yuki Fitria3
1,2,3Universitas Negeri Padang, Padang, Indonesia
*Corresponding author. Email: chichiandriani@fe.unp.ac.id
Corresponding Author
Chichi Andriani
Available Online 21 July 2022.
DOI
10.2991/aebmr.k.220702.035How to use a DOI?
Keywords
entrepreneurial orientation; business performance
Abstract

The purpose of this research is to determine the role of entrepreneurial orientation in the millennial generation’s business in Padang City. The population in this study is a pioneering business for the millennial generation, such as coffee shops in the Padang City. Coffee shops in Padang City, are a pioneering enterprise for the millennial generation in this study’s population. Purposive sampling with criteria was utilized as the sample approach 1) the owner of the coffee shop is a millennial generation with birth years 1995–2010, 2) the age of the company ranges from 1–5 years, 3) has more than 2 employees, 4) has a profit above Rp. 10,000,000/year and 4) One person is chosen from the total number of employees to complete the questionnaire. Using Hairs estimates for the number of samples in this study, 180 coffee shops were chosen as samples. Questionnaires were used to collect data, which was then analysed using descriptive statistical analytic techniques. According to the findings of the research, entrepreneurial orientation has a positive and significant role in improving the business performance for millennial generation in the Padang city, with entrepreneurial orientation have a 45.9% role in increasing the business performance in the Padang city.

Copyright
© 2022 The Authors. Published by Atlantis Press International B.V.
Open Access
This is an open access article distributed under the CC BY-NC 4.0 license.

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Volume Title
Proceedings of the Eighth Padang International Conference On Economics Education, Economics, Business and Management, Accounting and Entrepreneurship (PICEEBA-8 2021)
Series
Advances in Economics, Business and Management Research
Publication Date
21 July 2022
ISBN
978-94-6239-594-7
ISSN
2352-5428
DOI
10.2991/aebmr.k.220702.035How to use a DOI?
Copyright
© 2022 The Authors. Published by Atlantis Press International B.V.
Open Access
This is an open access article distributed under the CC BY-NC 4.0 license.

Cite this article

risenwbib
TY  - CONF
AU  - Chichi Andriani
AU  - Ilham Thaib
AU  - Yuki Fitria
PY  - 2022
DA  - 2022/07/21
TI  - The Role of Entrepreneurship Orientation to Improving Business Performance for Millennial Generation (Study of Coffee Shop in Padang city)
BT  - Proceedings of the Eighth Padang International Conference On Economics Education, Economics, Business and Management, Accounting and Entrepreneurship (PICEEBA-8 2021)
PB  - Atlantis Press
SP  - 234
EP  - 238
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.220702.035
DO  - 10.2991/aebmr.k.220702.035
ID  - Andriani2022
ER  -