Consumers Behavior towards Transportation Services During the Pandemic of Covid-19

DOI

10.2991/aebmr.k.220702.061How to use a DOI?

Keywords

service quality; trust; buying interest; buying decision

Abstract

This study aims to determine the effect of service quality and trust on buying decisions through buying interest. The research data will be analysed using data analysis methods using SPSS version 26 software. This research uses path analysis. The results of this study are 1) service quality has a significant effect on trust in Tranex Mandiri passengers; 2) that partially has a significant effect service quality on buying interest of Tranex Mandiri passengers; 3) that partially has a significant effect trust on the buying interest of Tranex Mandiri passengers; 4) that partially has a significant effect service quality on buying decisions for Tranex Mandiri passengers; 5) trust has a significant effect on buying decisions for passengers of Tranex Mandiri; 6) buying interest has a significant effect on the buying decision of Tranex Mandiri passengers, and 7) In addition, the results showed a significant effect between service quality and trust on buying decisions moderated by buying interest in passengers of Tranex Mandiri.

Copyright

© 2022 The Authors. Published by Atlantis Press International B.V.

Open Access

This is an open access article distributed under the CC BY-NC 4.0 license.

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TY  - CONF
AU  - Thesa Alif Ravelby
AU  - Dessy Trismiyanti
AU  - Muthia Roza Linda
AU  - Sutiyem
AU  - Suhery
PY  - 2022
DA  - 2022/07/21
TI  - Consumers Behavior towards Transportation Services During the Pandemic of Covid-19
BT  - Proceedings of the Eighth Padang International Conference On Economics Education, Economics, Business and Management, Accounting and Entrepreneurship (PICEEBA-8 2021)
PB  - Atlantis Press
SP  - 402
EP  - 409
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.220702.061
DO  - 10.2991/aebmr.k.220702.061
ID  - Ravelby2022
ER  -