Proceedings of the Eighth Padang International Conference On Economics Education, Economics, Business and Management, Accounting and Entrepreneurship (PICEEBA-8 2021)

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Wisatabatuseru Website as an Effort to Develop the Batu City MSME Network

Authors
Wahjoedi1, *, Ni’matul Istiqomah2, Dian Rachmawati3, Magistyo Priambodo4
1234Universitas Negeri Malang
*Corresponding author. Email: wahjoedi.fe@um.ac.id
Corresponding Author
Wahjoedi
Available Online 21 July 2022.
DOI
10.2991/aebmr.k.220702.025How to use a DOI?
Keywords
MSMEs; Digital Marketing; tourism
Abstract

This study aims to analyze the importance of developing MSMEs by building digital literacy for MSME actors. Batu City as a tourism city has potential not only in terms of geography, but also the social potential of the community as the main resource for developing MSMEs into a sector that supports Batu City tourism. This research is a development research with a research stage that adopts the Borg and Gall development stage. The stages of development in this research are analysis, website planning, initial development and testing, website revision, final testing and website revision, testing and final testing, and implementation and dissemination. The result of this development research is the websitewisatabatuseru.id as one of the marketing and promotion media for MSMEs in Batu City.

Copyright
© 2022 The Authors. Published by Atlantis Press International B.V.
Open Access
This is an open access article distributed under the CC BY-NC 4.0 license.

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Volume Title
Proceedings of the Eighth Padang International Conference On Economics Education, Economics, Business and Management, Accounting and Entrepreneurship (PICEEBA-8 2021)
Series
Advances in Economics, Business and Management Research
Publication Date
21 July 2022
ISBN
978-94-6239-594-7
ISSN
2352-5428
DOI
10.2991/aebmr.k.220702.025How to use a DOI?
Copyright
© 2022 The Authors. Published by Atlantis Press International B.V.
Open Access
This is an open access article distributed under the CC BY-NC 4.0 license.

Cite this article

risenwbib
TY  - CONF
AU  - Wahjoedi
AU  - Ni’matul Istiqomah
AU  - Dian Rachmawati
AU  - Magistyo Priambodo
PY  - 2022
DA  - 2022/07/21
TI  - Wisatabatuseru Website as an Effort to Develop the Batu City MSME Network
BT  - Proceedings of the Eighth Padang International Conference On Economics Education, Economics, Business and Management, Accounting and Entrepreneurship (PICEEBA-8 2021)
PB  - Atlantis Press
SP  - 170
EP  - 174
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.220702.025
DO  - 10.2991/aebmr.k.220702.025
ID  - 2022
ER  -