The Influence of Tourist Motivation and Destination Image on the Revisit Intention Mediated by the Satisfaction Variables in The Harau Valley Attractions of Lima Puluh Kota Regency
- DOI
- 10.2991/aebmr.k.220702.030How to use a DOI?
- Keywords
- Revisit Intention; Motivation Of Tourists; Image Of Destination; Satisfaction
- Abstract
This research examined the influence of tourist motivation and destination ideals on the revisit intention of tourists mediated by variables of visitor satisfaction at Harau Valley attractions, focusing on research on tourists who had visited Harau Valley attractions. The number of samples was 141 respondents who matched the criteria of the research sample. The data was analyzed by SmartPLS 3.0. The results showed that the variables of traveler motivation towards revisit intention had a positive and insignificant effect. The variable image of the destination had a positive and insignificant effect on the intention of the revisit intention. The motivation of tourists in this study had a positive and significant effect on satisfaction. The image of the destination has a positive and significant effect on satisfaction. Satisfaction has a positive and significant effect on the revisit intention. Furthermore, this analysis showed that satisfaction had a positive and significant effect on the motivation and image of the destination to the revisit intention.
- Copyright
- © 2022 The Authors. Published by Atlantis Press International B.V.
- Open Access
- This is an open access article distributed under the CC BY-NC 4.0 license.
Cite this article
TY - CONF AU - Hafyarti Margaret Tysa AU - Vidyarini Dwita PY - 2022 DA - 2022/07/21 TI - The Influence of Tourist Motivation and Destination Image on the Revisit Intention Mediated by the Satisfaction Variables in The Harau Valley Attractions of Lima Puluh Kota Regency BT - Proceedings of the Eighth Padang International Conference On Economics Education, Economics, Business and Management, Accounting and Entrepreneurship (PICEEBA-8 2021) PB - Atlantis Press SP - 199 EP - 206 SN - 2352-5428 UR - https://doi.org/10.2991/aebmr.k.220702.030 DO - 10.2991/aebmr.k.220702.030 ID - Tysa2022 ER -