Proceedings of the Eighth Padang International Conference On Economics Education, Economics, Business and Management, Accounting and Entrepreneurship (PICEEBA-8 2021)

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The Impact of Digital Entrepreneurship and Product Innovation on Business Sustainability of SMEs During Covid-19 Pandemic

Authors
Tri Kurniawati1, *, Zul Afdal2, Menik Kurnia Siwi3
1,2,3Universitas Negeri Padang
*Corresponding author. Email: trikurniawati@fe.unp.ac.id
Corresponding Author
Tri Kurniawati
Available Online 21 July 2022.
DOI
10.2991/aebmr.k.220702.084How to use a DOI?
Keywords
Business sustainability; product innovation; digital entrepreneurship; SMEs
Abstract

Business sustainability is one of the interesting issue in the current discussion of SMEs because SMEs are faced many uncertainties both in terms of demand and supply, including the increasing of business competition. Moreover, SMEs are the business sectors that have felt the impact quite considerably because of the corona virus pandemic (Covid-19). In contrast to the 1998 crisis, SMEs at that time became saviors in moving the national economy recovery. The aim of this study is to investigate the contribution of digital entrepreneurship and product innovation to business sustainability of SMEs. This study was conducted with a quantitative approach using multiple regression analysis. The sample consisted of 306 SMEs in the Padang City, West Sumatera, Indonesia. The data were collected by using questionnaire survey. The findings of this study prove that product innovation has a positive and significant contribution to the business sustainability of the SMEs, while digital entrepreneurship of the SMEs does not have significant contribution to their business sustainability.

Copyright
© 2022 The Authors. Published by Atlantis Press International B.V.
Open Access
This is an open access article distributed under the CC BY-NC 4.0 license.

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Volume Title
Proceedings of the Eighth Padang International Conference On Economics Education, Economics, Business and Management, Accounting and Entrepreneurship (PICEEBA-8 2021)
Series
Advances in Economics, Business and Management Research
Publication Date
21 July 2022
ISBN
978-94-6239-594-7
ISSN
2352-5428
DOI
10.2991/aebmr.k.220702.084How to use a DOI?
Copyright
© 2022 The Authors. Published by Atlantis Press International B.V.
Open Access
This is an open access article distributed under the CC BY-NC 4.0 license.

Cite this article

risenwbib
TY  - CONF
AU  - Tri Kurniawati
AU  - Zul Afdal
AU  - Menik Kurnia Siwi
PY  - 2022
DA  - 2022/07/21
TI  - The Impact of Digital Entrepreneurship and Product Innovation on Business Sustainability of SMEs During Covid-19 Pandemic
BT  - Proceedings of the Eighth Padang International Conference On Economics Education, Economics, Business and Management, Accounting and Entrepreneurship (PICEEBA-8 2021)
PB  - Atlantis Press
SP  - 574
EP  - 578
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.220702.084
DO  - 10.2991/aebmr.k.220702.084
ID  - Kurniawati2022
ER  -