Business Ethics in Disruption Era: Factors Affecting Gojek E-Loyalty
- DOI
- 10.2991/aebmr.k.201126.068How to use a DOI?
- Keywords
- E-Loyalty, E-Trust, E-Satisfaction, Business Ethics, Gojek
- Abstract
This study aims to analyze the effect of (1) Business Ethics towards Gojek Consumers E-Trust, (2) Business Ethics towards Gojek Consumers E-Satisfaction (3) E-Trust towards Gojek Consumers E-Loyalty, and (4) E-Satisfaction towards Gojek Consumers E-Loyalty. This research was conducted in Bukittinggi and Padang, West Sumatra. The number of samples are determined proportionally, and distributed accidentally to 450 respondents. Multiple Linear Regression was used for hypothesis testing at 5%. The results of this study are: (1) Business Ethics has a significant effect towards Gojek Consumers E-Trust, (2) Business Ethics has a significant effect towards Gojek Consumers E-Satisfaction (3) E-Trust has a significant effect towards Gojek Consumers E-Loyalty, and (4) E-Satisfaction has a significant effect towards Gojek Consumers E-Loyalty
- Copyright
- © 2020, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Susi Evanita AU - Okki Trinanda AU - Vidyarini Dwita PY - 2020 DA - 2020/11/27 TI - Business Ethics in Disruption Era: Factors Affecting Gojek E-Loyalty BT - Proceedings of the 5th Padang International Conference On Economics Education, Economics, Business and Management, Accounting and Entrepreneurship (PICEEBA-5 2020) PB - Atlantis Press SP - 610 EP - 617 SN - 2352-5428 UR - https://doi.org/10.2991/aebmr.k.201126.068 DO - 10.2991/aebmr.k.201126.068 ID - Evanita2020 ER -