The Use of Social Media for Rendang Product Marketing by SMEs in West Sumatera

DOI

10.2991/aebmr.k.201126.082How to use a DOI?

Keywords

social media, SMEs, marketing, business performance, rendang product

Abstract

The use of social media is important to affect business performance, especially for small businesses. One of the benefits of using social media for marketing products to build relationships with customers because it allows sellers to talk directly with customers or followers. The aim of this study to describe using social media on the Rendang brand performance of small medium-sized enterprises (SMEs) in West Sumatera. A survey study is using to analyzed data collected from social media SME followers. A total of 310 respondents with purposive sampling used in this study. The result of the study shows WhatsApp is the most social media used by SMEs followed by Facebook. Overall, the findings inform social media has an important role of benefits in determining business performance for small businesses.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Vidyarini Dwita
AU  - Megawati
AU  - Erni Masdupi
PY  - 2020
DA  - 2020/11/27
TI  - The Use of Social Media for Rendang Product Marketing by SMEs in West Sumatera
BT  - Proceedings of the 5th Padang International Conference On Economics Education, Economics, Business and Management, Accounting and Entrepreneurship (PICEEBA-5 2020)
PB  - Atlantis Press
SP  - 748
EP  - 753
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.201126.082
DO  - 10.2991/aebmr.k.201126.082
ID  - Dwita2020
ER  -