Proceedings of the Ninth Padang International Conference On Economics Education, Economics, Business and Management, Accounting and Entrepreneurship (PICEEBA 2022)

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The Impact of Trust and Customer Value on Customer Loyalty

Authors
Rose Rahmidani1, *, L. V. Yuhendri1, Armiati1, Dessi Susanti1
1Universitas Negeri Padang, Padang, Indonesia
*Corresponding author. Email: rose_rahmidani@fe.unp.ac.id
Corresponding Author
Rose Rahmidani
Available Online 26 June 2023.
DOI
10.2991/978-94-6463-158-6_32How to use a DOI?
Keywords
customer loyalty; trust; customer value
Abstract

This study aims to analyze 1) the impact of trust and customer value on customer loyalty; 2) the impact of trust on customer loyalty; and 3) the impact of customer value on customer loyalty. This research is causative research with a purposive sampling technique. The research instrument used questionnaire, the respondents of the study are from Padang society who had applied Lifebuoy Shampoo more than twice. The data analysis technique used multiple linear regression. The test results revealed that 1) trust and customer value carry a significant and positive impact on customer loyalty; 2) trust has a significant and positive impact on customer loyalty; and 3) trust and customer value have a significant and positive impact on customer loyalty.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the Ninth Padang International Conference On Economics Education, Economics, Business and Management, Accounting and Entrepreneurship (PICEEBA 2022)
Series
Advances in Economics, Business and Management Research
Publication Date
26 June 2023
ISBN
978-94-6463-158-6
ISSN
2352-5428
DOI
10.2991/978-94-6463-158-6_32How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Rose Rahmidani
AU  - L. V. Yuhendri
AU  - Armiati
AU  - Dessi Susanti
PY  - 2023
DA  - 2023/06/26
TI  - The Impact of Trust and Customer Value on Customer Loyalty
BT  - Proceedings of the Ninth Padang International Conference On Economics Education, Economics, Business and Management, Accounting and Entrepreneurship (PICEEBA 2022)
PB  - Atlantis Press
SP  - 365
EP  - 372
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-158-6_32
DO  - 10.2991/978-94-6463-158-6_32
ID  - Rahmidani2023
ER  -