Proceedings of the Ninth Padang International Conference On Economics Education, Economics, Business and Management, Accounting and Entrepreneurship (PICEEBA 2022)

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Identification Characteristic and Behavior of Entrepreneurial Orientation of BUSiness’s Millennial Generation of Padang City

Authors
Chichi Andriani1, *, Ilham Thaib1, Yuki Fitria1
1Universitas Negeri Padang, Padang, Indonesia
*Corresponding author. Email: chichiandriani@fe.unp.ac.id
Corresponding Author
Chichi Andriani
Available Online 26 June 2023.
DOI
10.2991/978-94-6463-158-6_27How to use a DOI?
Keywords
entrepreneurial orientation; Innovation Behavior; Proactive Behavior; Risk Taking Behavior
Abstract

This research aims to identify the characteristics and behavior of the entrepreneurial orientation of business millennial generation in the city of Padang. The participants in this study are young adults from the millennial generation. This business is coffee shops in Padang City. Sampling technique using purposive sampling technique with criteria 1) coffee shop owners are generation with birth years 1995–2010, 2) The coffee shop is between 1 and 5 years old, and 3) It employs more than 3 people. From the characteristics of these respondents, a sample of 180 coffee shop businesses were obtained who filled out questionnaires. Questionnaires are used to gather research data, which is then analyzed using descriptive statistical methods. The research data processing outcomes revealed that the coffee shop’s entrepreneurial orientation behavior in Padang City has characteristics 1) Innovation Behavior has an average characteristic of Good with TCR 83%, 2) Proactive Behavior has an average of good characteristics with TCR 81% and 3) Risk-Taking Behavior has good characteristics with TCR 84%.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the Ninth Padang International Conference On Economics Education, Economics, Business and Management, Accounting and Entrepreneurship (PICEEBA 2022)
Series
Advances in Economics, Business and Management Research
Publication Date
26 June 2023
ISBN
978-94-6463-158-6
ISSN
2352-5428
DOI
10.2991/978-94-6463-158-6_27How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Chichi Andriani
AU  - Ilham Thaib
AU  - Yuki Fitria
PY  - 2023
DA  - 2023/06/26
TI  - Identification Characteristic and Behavior of Entrepreneurial Orientation of BUSiness’s Millennial Generation of Padang City
BT  - Proceedings of the Ninth Padang International Conference On Economics Education, Economics, Business and Management, Accounting and Entrepreneurship (PICEEBA 2022)
PB  - Atlantis Press
SP  - 305
EP  - 311
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-158-6_27
DO  - 10.2991/978-94-6463-158-6_27
ID  - Andriani2023
ER  -