Proceedings of the Seventh Padang International Conference On Economics Education, Economics, Business and Management, Accounting and Entrepreneurship (PICEEBA 2021)

<Previous Article In Volume
Next Article In Volume>

The Effect of E-Servicescape and Information Quality on Gen Y Repurchasing Intention in Lazada Online Shopping Application in Padang City with Online Trust as Mediation Variable

Authors
Thamrin1, Yosan Permana2, *
1,2Universitas Negeri Padang
*Corresponding author. Email: yosanpermana220499@gmail.com
Corresponding Author
Yosan Permana
Available Online 23 November 2021.
DOI
10.2991/aebmr.k.211117.092How to use a DOI?
Keywords
E-servicescape; Information Quality; Online Trust; Repurchase Intention
Abstract

This study aims to see the effect of e-services cape and information quality on repurchase intentions with online trust as a mediating variable. The population and sample used in this study are Gen Y which has been seen through the online shopping application Lazada in Padang City. The sample size in the study was 200 respondents. Data were collected through online questionnaires and data processing was carried out through SmartPLS software. The results showed that the e-services cape and information quality had a significant positive effect on repurchase intention. And the mediating variable is able to partially mediate the relationship between the independent variable and the dependent variable. This study has a novelty because it involves as online trust a mediating variable in the relationship between e-servicescape and the quality of information on repurchase intentions.

Copyright
© 2021 The Authors. Published by Atlantis Press International B.V.
Open Access
This is an open access article under the CC BY-NC license.

Download article (PDF)

<Previous Article In Volume
Next Article In Volume>
Volume Title
Proceedings of the Seventh Padang International Conference On Economics Education, Economics, Business and Management, Accounting and Entrepreneurship (PICEEBA 2021)
Series
Advances in Economics, Business and Management Research
Publication Date
23 November 2021
ISBN
978-94-6239-457-5
ISSN
2352-5428
DOI
10.2991/aebmr.k.211117.092How to use a DOI?
Copyright
© 2021 The Authors. Published by Atlantis Press International B.V.
Open Access
This is an open access article under the CC BY-NC license.

Cite this article

risenwbib
TY  - CONF
AU  - Thamrin
AU  - Yosan Permana
PY  - 2021
DA  - 2021/11/23
TI  - The Effect of E-Servicescape and Information Quality on Gen Y Repurchasing Intention in Lazada Online Shopping Application in Padang City with Online Trust as Mediation Variable
BT  - Proceedings of the Seventh Padang International Conference On Economics Education, Economics, Business and Management, Accounting and Entrepreneurship (PICEEBA 2021)
PB  - Atlantis Press
SP  - 447
EP  - 454
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.211117.092
DO  - 10.2991/aebmr.k.211117.092
ID  - 2021
ER  -