Proceedings of the Seventh Padang International Conference On Economics Education, Economics, Business and Management, Accounting and Entrepreneurship (PICEEBA 2021)

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The Influence of E-Learning Quality and Institutional Image on Student Loyalty with Satisfaction as Mediation on the Use of E-Learning at Universitas Negeri Padang

Authors
Febri Wiza Rosta1, *, Vidyarini Dwita2
1,2Universitas Negeri Padang, Padang, Indonesia
*Corresponding author. Email: Febriwiza0@gmail.com
Corresponding Author
Febri Wiza Rosta
Available Online 23 November 2021.
DOI
10.2991/aebmr.k.211117.057How to use a DOI?
Keywords
E-Learning Quality; Institutional Image; student loyalty and satisfaction
Abstract

This study analyzes the impact of e-learning quality, institutional image, student loyalty, and satisfaction as mediation of e-learning in Padang state universities. The population of this research is the students of Padang State University. The number of research samples is 406 respondents. The analytical tool in this study uses SEM PLS. The results showed that the influence of e-learning quality with loyalty could not be influential. In contrast, the influence of institutional image on loyalty is acceptable The results of this study prove that: (1) E-learning Quality has no significant effect on student loyalty, (2) Institutional Image has a positive and significant effect on student loyalty, (3) E-learning quality has a positive and significant effect on satisfaction, (4) Institutional image on satisfaction has a positive and significant effect, (5) Student loyalty on satisfaction has a positive and significant effect, (6) E-learning quality on student loyalty mediated by satisfaction has a positive and significant effect, (7) Institutional image on student loyalty mediated by satisfaction has a positive and significant effect.

Copyright
© 2021 The Authors. Published by Atlantis Press International B.V.
Open Access
This is an open access article under the CC BY-NC license.

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Volume Title
Proceedings of the Seventh Padang International Conference On Economics Education, Economics, Business and Management, Accounting and Entrepreneurship (PICEEBA 2021)
Series
Advances in Economics, Business and Management Research
Publication Date
23 November 2021
ISBN
10.2991/aebmr.k.211117.057
ISSN
2352-5428
DOI
10.2991/aebmr.k.211117.057How to use a DOI?
Copyright
© 2021 The Authors. Published by Atlantis Press International B.V.
Open Access
This is an open access article under the CC BY-NC license.

Cite this article

risenwbib
TY  - CONF
AU  - Febri Wiza Rosta
AU  - Vidyarini Dwita
PY  - 2021
DA  - 2021/11/23
TI  - The Influence of E-Learning Quality and Institutional Image on Student Loyalty with Satisfaction as Mediation on the Use of E-Learning at Universitas Negeri Padang
BT  - Proceedings of the Seventh Padang International Conference On Economics Education, Economics, Business and Management, Accounting and Entrepreneurship (PICEEBA 2021)
PB  - Atlantis Press
SP  - 192
EP  - 198
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.211117.057
DO  - 10.2991/aebmr.k.211117.057
ID  - Rosta2021
ER  -