The Effect of Satisfaction on Marketing Mix on Loyalty of Outpatients Lubuk Basung Hospital

DOI

10.2991/aebmr.k.210616.089How to use a DOI?

Keywords

satisfaction with the marketing mix, loyalty

Abstract

This study aims to analyze the effect of satisfaction on the marketing mix on the loyalty of outpatients at Lubuk Basung Hospital. The population of this research is the patients of Lubuk Basung Hospital, with a total sample of 100 respondents. The analysis technique used in this research is path analysis. Based on the analysis, the results obtained (1) product satisfaction has a positive and significant effect on loyalty, (2) satisfaction with price has a positive and significant effect on loyalty, (3) satisfaction with location has a positive and significant effect on loyalty, (4) satisfaction with promotion has an effect positive and significant impact on loyalty, (5) satisfaction with employees has a positive and significant effect on loyalty, (6) satisfaction with the process has a positive and significant effect on loyalty, (7) satisfaction with the physical evidence has a positive and significant effect on loyalty.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Helvira Yessy
AU  - Yasri
AU  - Idris
PY  - 2021
DA  - 2021/06/17
TI  - The Effect of Satisfaction on Marketing Mix on Loyalty of Outpatients Lubuk Basung Hospital
BT  - Proceedings of the Sixth Padang International Conference On Economics Education, Economics, Business and Management, Accounting and Entrepreneurship (PICEEBA 2020)
PB  - Atlantis Press
SP  - 576
EP  - 582
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.210616.089
DO  - 10.2991/aebmr.k.210616.089
ID  - Yessy2021
ER  -