Proceedings of the Sixth Padang International Conference On Economics Education, Economics, Business and Management, Accounting and Entrepreneurship (PICEEBA 2020)

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The Effect of Entrepreneur Orientation, Technology Capability and Marketing Capability on Family Business Performance in Padang City Using Social Media as Moderating Variables

Authors
Rahmat Rizki, Perengki Susanto
Corresponding Author
Rahmat Rizki
Available Online 17 June 2021.
DOI
10.2991/aebmr.k.210616.066How to use a DOI?
Keywords
Entrepreneur orientation, Technology capability, Marketing capability, Social media, Business performance
Abstract

This study aims to analyse the effect of entrepreneurial orientation, technology capability, marketing capability on the performance of family businesses and moderated by the use of social media. This research is a causative research using PLS (Partial Least Square) analysis technique. The population in this study were all family business actors in the city of Padang, with a sample size of 200 respondents. The results showed that there was a significant and positive influence between entrepreneurial orientation on business performance, technology capability on business performance, marketing capability on business performance. Then the social media variable shows that it does not have a significant effect in moderating the relationship between entrepreneurial orientation on business performance, and technology capabilities on business performance. The results also reveal that social media variables have a significant and positive influence in moderating the influence of marketing capabilities on business performance.

Copyright
© 2021, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the Sixth Padang International Conference On Economics Education, Economics, Business and Management, Accounting and Entrepreneurship (PICEEBA 2020)
Series
Advances in Economics, Business and Management Research
Publication Date
17 June 2021
ISBN
978-94-6239-393-6
ISSN
2352-5428
DOI
10.2991/aebmr.k.210616.066How to use a DOI?
Copyright
© 2021, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

risenwbib
TY  - CONF
AU  - Rahmat Rizki
AU  - Perengki Susanto
PY  - 2021
DA  - 2021/06/17
TI  - The Effect of Entrepreneur Orientation, Technology Capability and Marketing Capability on Family Business Performance in Padang City Using Social Media as Moderating Variables
BT  - Proceedings of the Sixth Padang International Conference On Economics Education, Economics, Business and Management, Accounting and Entrepreneurship (PICEEBA 2020)
PB  - Atlantis Press
SP  - 425
EP  - 431
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.210616.066
DO  - 10.2991/aebmr.k.210616.066
ID  - Rizki2021
ER  -