Proceedings of the 4th Padang International Conference on Education, Economics, Business and Accounting (PICEEBA-2 2019)

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The Effect of Perceived Benefit, Electronic Word of Mouth and Perceived Web Quality on Online Shopping Attitude in Shopee With Trust as an Intervening Variable

Authors
Yunita Engriani, Aulia Novaris
Corresponding Author
Yunita Engriani
Available Online 10 March 2020.
DOI
10.2991/aebmr.k.200305.167How to use a DOI?
Keywords
perceived benefit, electronic word of mouth, perceived web quality, trust, attitude online shopping
Abstract

This study analyzes: (1) The effect of perceived benefit on trust online shopping in Shopee (2) The effect of electronic word of mouth on trust online shopping in Shopee, (3) The effect of perceived web quality on trust online shopping in Shopee, (4) the effect of trust on attitude online shopping in Shopee. This type of research is causative research. The population in this study was all costumers online Shopping in Shopee. By using purposive sampling we use 150 customers as the respondent. This study used online questionnaires as the data collection instrument; this study analyzed the data by using structural equation modeling (SEM) with smart PLS 3.0 as the software package. The results of his study indicate that: (1) perceived benefit has no effect and significant on trust online shopping in Shopee. (2) Electronic word of mouth has a significant effect on trust online shopping in Shopee. (3) Perceived web quality has a significant effect on trust online shopping in Shopee. (4) Trust has a significant effect on attitude online shopping in Shopee.

Copyright
© 2020, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 4th Padang International Conference on Education, Economics, Business and Accounting (PICEEBA-2 2019)
Series
Advances in Economics, Business and Management Research
Publication Date
10 March 2020
ISBN
978-94-6252-921-2
ISSN
2352-5428
DOI
10.2991/aebmr.k.200305.167How to use a DOI?
Copyright
© 2020, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

risenwbib
TY  - CONF
AU  - Yunita Engriani
AU  - Aulia Novaris
PY  - 2020
DA  - 2020/03/10
TI  - The Effect of Perceived Benefit, Electronic Word of Mouth and Perceived Web Quality on Online Shopping Attitude in Shopee With Trust as an Intervening Variable
BT  - Proceedings of the 4th Padang International Conference on Education, Economics, Business and Accounting (PICEEBA-2 2019)
PB  - Atlantis Press
SP  - 978
EP  - 987
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.200305.167
DO  - 10.2991/aebmr.k.200305.167
ID  - Engriani2020
ER  -