Proceedings of the 4th Padang International Conference on Education, Economics, Business and Accounting (PICEEBA-2 2019)

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Analysis of Service Quality on Tourist Satisfaction and Tourist Loyalty Study at Adityawarman Museum

Authors
Neffi Sulkaisi, Idris
Corresponding Author
Idris
Available Online 10 March 2020.
DOI
10.2991/aebmr.k.200305.096How to use a DOI?
Keywords
service quality, tourist satisfaction, tourist loyalty
Abstract

The development of people is not only thinking about eating and drinking, traveling has become a basic need of every person, so that new tourism objects are popping up like epidemics in every country, but those who are able to attract tourists are those who are able to provide quality services in accordance with tourist expectations. This study aims to determine and explain how the influence of service quality on tourist satisfaction and tourist loyalty. This research is quantitative research. The sampling method used was purposive sampling with a sample of 156 tourists who visited the Adityawarman Musuem and research instruments in the form of a questionnaire distributed to respondents by chance who had visited the Adityawarman Museum. The results showed that service quality has a significant positive effect on tourist satisfaction and tourist loyalty, tourist satisfaction has a positive effect on tourist loyalty, and indirectly also has a significant positive effect between service quality on tourist loyalty through tourist satisfaction as an intervening variable based on results testing the Structural Equation Model (SEM) with AMOS 23.

Copyright
© 2020, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 4th Padang International Conference on Education, Economics, Business and Accounting (PICEEBA-2 2019)
Series
Advances in Economics, Business and Management Research
Publication Date
10 March 2020
ISBN
978-94-6252-921-2
ISSN
2352-5428
DOI
10.2991/aebmr.k.200305.096How to use a DOI?
Copyright
© 2020, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

risenwbib
TY  - CONF
AU  - Neffi Sulkaisi
AU  - Idris
PY  - 2020
DA  - 2020/03/10
TI  - Analysis of Service Quality on Tourist Satisfaction and Tourist Loyalty Study at Adityawarman Museum
BT  - Proceedings of the 4th Padang International Conference on Education, Economics, Business and Accounting (PICEEBA-2 2019)
PB  - Atlantis Press
SP  - 398
EP  - 406
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.200305.096
DO  - 10.2991/aebmr.k.200305.096
ID  - Sulkaisi2020
ER  -