Innovation and Employee Creativity in Hospitality Industry in West Sumatra

DOI

10.2991/aebmr.k.200305.143How to use a DOI?

Keywords

employee creativity, innovation, hospitality industry

Abstract

This research analyzed the influence of employee creativity on innovation in the hospitality industry in West Sumatra Province. This research is confirmatory. The samples are 96 employees in five hotels in West Sumatra. The number of samples was determined using purposive sampling technique. This research analyzed using SPSS. The result found that employee creativity has a positive and significant effect on innovation in the hospitality industry in West Sumatra Province. The results highlight the influences of creativity on organizational innovation. This is clearly showing in this relationship from an empirical point of view.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Mega Asri Zona
AU  - Arif Adrian
PY  - 2020
DA  - 2020/03/10
TI  - Innovation and Employee Creativity in Hospitality Industry in West Sumatra
BT  - Proceedings of the 4th Padang International Conference on Education, Economics, Business and Accounting (PICEEBA-2 2019)
PB  - Atlantis Press
SP  - 767
EP  - 773
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.200305.143
DO  - 10.2991/aebmr.k.200305.143
ID  - Zona2020
ER  -