Proceedings of the Third Padang International Conference On Economics Education, Economics, Business and Management, Accounting and Entrepreneurship (PICEEBA 2019)

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The Influence Factors of Impulse Buying Online Behavior

Authors
Vidyarini Dwita, Retsi
Corresponding Author
Vidyarini Dwita
Available Online September 2019.
DOI
10.2991/piceeba-19.2019.79How to use a DOI?
Keywords
impulse buying behavior, impulse buying online, hedonic motivation, online store, sales promotion
Abstract

The purpose of this study is to examine the relationship between between hedonic shopping motivation, online store beliefs, sales promotion and impulse buying online of fashion products. A total of 151 questionnaires were collected to test with multiple regression analysis. The study sample includes students of Economic Faculty at Universitas Negeri Padang who have experienced impulse buying online via social media. The results imply that hedonic shopping motivation, online store beliefs, and sales promotion significant influence on impulse buying online

Copyright
© 2019, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the Third Padang International Conference On Economics Education, Economics, Business and Management, Accounting and Entrepreneurship (PICEEBA 2019)
Series
Advances in Economics, Business and Management Research
Publication Date
September 2019
ISBN
978-94-6252-797-3
ISSN
2352-5428
DOI
10.2991/piceeba-19.2019.79How to use a DOI?
Copyright
© 2019, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

risenwbib
TY  - CONF
AU  - Vidyarini Dwita
AU  - Retsi
PY  - 2019/09
DA  - 2019/09
TI  - The Influence Factors of Impulse Buying Online  Behavior
BT  - Proceedings of the Third Padang International Conference On Economics Education, Economics, Business and Management, Accounting and Entrepreneurship (PICEEBA 2019)
PB  - Atlantis Press
SP  - 112
EP  - 117
SN  - 2352-5428
UR  - https://doi.org/10.2991/piceeba-19.2019.79
DO  - 10.2991/piceeba-19.2019.79
ID  - Dwita2019/09
ER  -