Proceedings of the Third Padang International Conference On Economics Education, Economics, Business and Management, Accounting and Entrepreneurship (PICEEBA 2019)

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The Influence of Entrepreneurship Motivation, Online Marketing, and Success of Product Innovation of Micro Small Craft Industries Hand in Padang

Authors
Husin Sah, Susi Evanita
Corresponding Author
Husin Sah
Available Online September 2019.
DOI
10.2991/piceeba-19.2019.65How to use a DOI?
Keywords
Motivation of entrepreneurship, online marketing, product innovation, and business success
Abstract

This study aimed to analyze the Influence of Motivation of Entrepreneurship, Online Marketing and Product Innovation to a Business Success In Small Micro Industries Crafts in Padang. This type of research is descriptive Associative with a population of micro, small craft industry amounted to 174 businesses. Sampling using random sampling techniques. The results of this sampling technique selected 121 attempts. The analysis used is multiple linear regression analysis, using SPSS 16.0 software. The results of the analysis can be concluded that: (1) Motivation entrepreneurship significantly influence business success. (2) Online Marketing significantly influences business success. (3) Product Innovation significantly influences business success.

Copyright
© 2019, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the Third Padang International Conference On Economics Education, Economics, Business and Management, Accounting and Entrepreneurship (PICEEBA 2019)
Series
Advances in Economics, Business and Management Research
Publication Date
September 2019
ISBN
978-94-6252-797-3
ISSN
2352-5428
DOI
10.2991/piceeba-19.2019.65How to use a DOI?
Copyright
© 2019, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

risenwbib
TY  - CONF
AU  - Husin Sah
AU  - Susi Evanita
PY  - 2019/09
DA  - 2019/09
TI  - The Influence of Entrepreneurship Motivation, Online Marketing, and Success of Product Innovation of Micro Small Craft Industries Hand in Padang
BT  - Proceedings of the Third Padang International Conference On Economics Education, Economics, Business and Management, Accounting and Entrepreneurship (PICEEBA 2019)
PB  - Atlantis Press
SP  - 236
EP  - 241
SN  - 2352-5428
UR  - https://doi.org/10.2991/piceeba-19.2019.65
DO  - 10.2991/piceeba-19.2019.65
ID  - Sah2019/09
ER  -