Proceedings of the Third Padang International Conference On Economics Education, Economics, Business and Management, Accounting and Entrepreneurship (PICEEBA 2019)

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The Effect of Service Quality, Halal Tourism on Brand Image of Hotels in Padang

Authors
dede Irama, Abror
Corresponding Author
dede Irama
Available Online September 2019.
DOI
10.2991/piceeba-19.2019.62How to use a DOI?
Keywords
Halal Tourism; Service Quality; Brand Image; West Sumatra
Abstract

Halal tourism is an emerging issue currently due to the increase of the Muslim tourists around the world. This research aims to investigate the relationship between halal tourism (Islamic facilities, Halal, general Islamic morality, and alcohol and gambling free) and service quality towards the hotel brand image in Padang city. The population in this study were tourists who visited the city of Padang and stayed at the hotel. This study used 75 respondents as the samples. The analysis was carried out by using SPSS software. The findings show that halal tourism has a significant influence on brand image of hotels in Padang city. Service quality is also a significant antecedent of Brand image. Furthermore, some limitations and further studies are discussed.

Copyright
© 2019, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the Third Padang International Conference On Economics Education, Economics, Business and Management, Accounting and Entrepreneurship (PICEEBA 2019)
Series
Advances in Economics, Business and Management Research
Publication Date
September 2019
ISBN
978-94-6252-797-3
ISSN
2352-5428
DOI
10.2991/piceeba-19.2019.62How to use a DOI?
Copyright
© 2019, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

risenwbib
TY  - CONF
AU  - dede Irama
AU  - Abror
PY  - 2019/09
DA  - 2019/09
TI  - The Effect of Service Quality, Halal Tourism on Brand Image of Hotels in Padang
BT  - Proceedings of the Third Padang International Conference On Economics Education, Economics, Business and Management, Accounting and Entrepreneurship (PICEEBA 2019)
PB  - Atlantis Press
SP  - 257
EP  - 265
SN  - 2352-5428
UR  - https://doi.org/10.2991/piceeba-19.2019.62
DO  - 10.2991/piceeba-19.2019.62
ID  - Irama2019/09
ER  -