Proceedings of the Third Padang International Conference On Economics Education, Economics, Business and Management, Accounting and Entrepreneurship (PICEEBA 2019)

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The Influence of Total Quality Management and Export Market Orientation on company export performance of Furniture Industry in Pakistan: A moderating role of Business Network

Authors
Muhammad Imran, abdul Raziq, Mohid Khaliq, Hassan Mujtaba Nawaz saleem
Corresponding Author
Muhammad Imran
Available Online September 2019.
DOI
10.2991/piceeba-19.2019.56How to use a DOI?
Keywords
Export market orientation, Total quality management, Business network, company export performance, Furniture industry
Abstract

This study analyzed the moderating role of business network (BN) on the relationship between export market orientation (EMO), total quality management (TQM) and company export performance (CEP). The present study used the Partial Least Squares Structural Equation Modeling (PLS-SEM) technique on sample size 119 furniture manufacturing exporting companies. The results of this study shown the positive significance relationship between EMO, TQM and CEP. Additionally, the study found the moderating role of BN between the relationship of EMO, TQM and CEP. Thus, this revealed that BN is considered the influential variable to enhancing the effectiveness of EMO and TQM which leads to higher CEP. This study contributes to the literature and to the practice of companies by helping them to understand how the process of EMO, TQM and BN produces better export performance through export market orientation.

Copyright
© 2019, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the Third Padang International Conference On Economics Education, Economics, Business and Management, Accounting and Entrepreneurship (PICEEBA 2019)
Series
Advances in Economics, Business and Management Research
Publication Date
September 2019
ISBN
978-94-6252-797-3
ISSN
2352-5428
DOI
10.2991/piceeba-19.2019.56How to use a DOI?
Copyright
© 2019, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

risenwbib
TY  - CONF
AU  - Muhammad Imran
AU  - abdul Raziq
AU  - Mohid Khaliq
AU  - Hassan Mujtaba Nawaz saleem
PY  - 2019/09
DA  - 2019/09
TI  - The Influence of Total Quality Management and Export Market Orientation on company export performance of Furniture Industry in Pakistan: A moderating role of Business Network
BT  - Proceedings of the Third Padang International Conference On Economics Education, Economics, Business and Management, Accounting and Entrepreneurship (PICEEBA 2019)
PB  - Atlantis Press
SP  - 321
EP  - 338
SN  - 2352-5428
UR  - https://doi.org/10.2991/piceeba-19.2019.56
DO  - 10.2991/piceeba-19.2019.56
ID  - Imran2019/09
ER  -