Proceedings of the Third Padang International Conference On Economics Education, Economics, Business and Management, Accounting and Entrepreneurship (PICEEBA 2019)

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Exploring the Effects of Islamic Religious Images and Product Quality in Selling Non-Food Products

Authors
Desi Kurnia Sari, Suziana Anas, Vinda Larasintia
Corresponding Author
Desi Kurnia Sari
Available Online September 2019.
DOI
10.2991/piceeba-19.2019.46How to use a DOI?
Keywords
Islamic Store Image; Product Quality; Purchase Decision; Non-food Products
Abstract

A religious image is often used by marketers to engage and attract prospective clients in a Muslim society. Some Islamic images discussed in this paper include the availability of Muslim product, the store’s atmospheric condition, the way sales agents handle customers (humanistic), and the implementation of Islamic value. This study aims to determine the effect of Islamic Religious Images applied in some Indonesian fashion retail stores and determine its impacts on Muslim Consumers’ Purchase Decision. The study utilized a Structural Equation Modeling analyzed using a Smart PLS program. A total of two hundred (200) customers perfectly responded to a self-administrated questionnaire used to conduct the study. The results show that Islamic Store Image and Product Quality have significant and positive effects on Muslim Consumers' Purchase Decision. Although product quality is still an important factor to consider, the respondents were elated when a retail store implemented an Islamic value. This managerial implementation would be relevant to marketers targeting Muslim consumers. A broader study in international level would give more insight to these findings.

Copyright
© 2019, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the Third Padang International Conference On Economics Education, Economics, Business and Management, Accounting and Entrepreneurship (PICEEBA 2019)
Series
Advances in Economics, Business and Management Research
Publication Date
September 2019
ISBN
978-94-6252-797-3
ISSN
2352-5428
DOI
10.2991/piceeba-19.2019.46How to use a DOI?
Copyright
© 2019, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

risenwbib
TY  - CONF
AU  - Desi Kurnia Sari
AU  - Suziana Anas
AU  - Vinda Larasintia
PY  - 2019/09
DA  - 2019/09
TI  - Exploring the Effects of Islamic Religious Images and Product Quality in Selling Non-Food Products
BT  - Proceedings of the Third Padang International Conference On Economics Education, Economics, Business and Management, Accounting and Entrepreneurship (PICEEBA 2019)
PB  - Atlantis Press
SP  - 427
EP  - 432
SN  - 2352-5428
UR  - https://doi.org/10.2991/piceeba-19.2019.46
DO  - 10.2991/piceeba-19.2019.46
ID  - Sari2019/09
ER  -