The Effect of Marketing Mix on Satisfaction and Its Impact on Hotel Customer Loyalty in Pekanbaru-Riau

DOI

10.2991/piceeba-18.2018.52How to use a DOI?

Keywords

quality of service, satisfaction and loyalty

Abstract

The purpose of this study to test and analyze empirically the influence of Quality Service to satisfaction and its impact on customer loyalty hotel in Pekanbaru City. Organization and Service Company in its operation is determined is the quality of the services it produces where the quality of these services include several dimensions such as the physical form owned by the organization or service, how empathy of the employees, responsive and also the extent to which the reliability of the service provider. The quality of this service will affect the user satisfaction of the service and this satisfaction will have an impact on the loyalty of the user. From this research can see how the influence of the quality of service to satisfaction and its impact on the loyalty of hotel customers in Pekanbaru City. The results of this study indicate that there is influence of marketing mix to satisfaction and its impact on customer loyalty of hotel in Pekanbaru-Riau

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Arizal N
AU  - Wita Dwika Listihana
AU  - Nofrizal Nofrizal
PY  - 2018/07
DA  - 2018/07
TI  - The Effect of Marketing Mix on Satisfaction and Its Impact on Hotel Customer Loyalty in Pekanbaru-Riau
BT  - Proceedings of the First Padang International Conference On Economics Education, Economics, Business and Management, Accounting and Entrepreneurship (PICEEBA 2018)
PB  - Atlantis Press
SP  - 395
EP  - 403
SN  - 2352-5428
UR  - https://doi.org/10.2991/piceeba-18.2018.52
DO  - 10.2991/piceeba-18.2018.52
ID  - N2018/07
ER  -