Proceedings of the First Padang International Conference On Economics Education, Economics, Business and Management, Accounting and Entrepreneurship (PICEEBA 2018)

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Melaka Century Ride Sporting Event: Why Peripheral Service Quality Turns Them Back on Wheel? (Exploring the dimension of peripheral service quality in Melaka sporting events)

Authors
Akmal Adanan, Mohamad Daim Darson, Aida Nur Kodri, Ahmad Khairuman Md Hasim
Corresponding Author
Akmal Adanan
Available Online July 2018.
DOI
10.2991/piceeba-18.2018.37How to use a DOI?
Keywords
sport event management, peripheral service quality, Melaka tourism product, event management
Abstract

The main purpose of this paper is to identify the elements of future intention towards Melaka sporting event. This paper empirically examines the attributes of peripheral service quality towards Melaka Century Ride which covering the participants’ satisfaction of the event. This study employed the attributes of peripheral service quality to assess the future intention. More specifically, this paper explores the element of peripheral service quality in Melaka Ride Sporting Event through before, during and post-event management. Furthermore, the study also conducted to determine the relationship between peripheral service quality and participant satisfaction. Data were collected from first and secondary resources through administered questionnaire survey and based on 100 participants. Result from the correlation analysis show that peripheral service quality variables all have explanatory power of the variation in future intention. The analysis process also reveals that secretariat friendliness contributes to higher satisfaction in the Melaka Century Ride. Finally, limitations of present findings were discussed and implications for future studies are suggested.

Copyright
© 2018, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the First Padang International Conference On Economics Education, Economics, Business and Management, Accounting and Entrepreneurship (PICEEBA 2018)
Series
Advances in Economics, Business and Management Research
Publication Date
July 2018
ISBN
978-94-6252-581-8
ISSN
2352-5428
DOI
10.2991/piceeba-18.2018.37How to use a DOI?
Copyright
© 2018, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

risenwbib
TY  - CONF
AU  - Akmal Adanan
AU  - Mohamad Daim Darson
AU  - Aida Nur Kodri
AU  - Ahmad Khairuman Md Hasim
PY  - 2018/07
DA  - 2018/07
TI  - Melaka Century Ride Sporting Event: Why Peripheral Service Quality Turns Them Back on Wheel? (Exploring the dimension of peripheral service quality in Melaka sporting events)
BT  - Proceedings of the First Padang International Conference On Economics Education, Economics, Business and Management, Accounting and Entrepreneurship (PICEEBA 2018)
PB  - Atlantis Press
SP  - 273
EP  - 278
SN  - 2352-5428
UR  - https://doi.org/10.2991/piceeba-18.2018.37
DO  - 10.2991/piceeba-18.2018.37
ID  - Adanan2018/07
ER  -