Proceedings of the 2024 3rd International Conference on Public Service, Economic Management and Sustainable Development (PESD 2024)

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Visual Analysis of the “Zhai & Chagee” Incident

Authors
Xiaoyu Shi1, 2, Changhua He3, *, Kai Guo1, LongYuan1, Qifeng Liu3, Bingtong Wang3
1Faculty of Arts and Design, Guangdong Technology College, Guangdong, 526000, China
2Faculty of Architecture and Design, Universiti Putra Malaysia, Serdang, Selangor, 43000, Malaysia
3School of Arts and Media, Yunnan College of Business Management, Yunnan, 65000, China
*Corresponding author. Email: 18669089932@163.com
Corresponding Author
Changhua He
Available Online 19 December 2024.
DOI
10.2991/978-94-6463-598-0_59How to use a DOI?
Keywords
Online public opinion; Crisis public relations; Visual analysis
Abstract

In the information age where the right to speak is decentralized, the number of channels for the public to openly express opinions and participate in topic discussions continues to increase. The exchange and dissemination of online public opinion on the incidents will undoubtedly increase the popularity of the incident and bring greater pressure and challenges to corporate crisis public relations. This article takes the “Zhai & Chagee” as an example to discuss the three stages of online public opinion dissemination of the incident. First, Octopus was used to capture data on Weibo, and SPSSUA is used for text cluster analysis and text sentiment analysis. The study found that incident public opinion has the characteristics of high public attention, large amount of discussion, large proportion of negative public opinion, and high influence of some opinion leaders. Based on the above characteristics, countermeasures and suggestions for corporate crisis public relations are put forward, with a view to helping enterprises deal with crisis public opinion communication and Provide references to eliminate negative impacts.

Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2024 3rd International Conference on Public Service, Economic Management and Sustainable Development (PESD 2024)
Series
Advances in Economics, Business and Management Research
Publication Date
19 December 2024
ISBN
978-94-6463-598-0
ISSN
2352-5428
DOI
10.2991/978-94-6463-598-0_59How to use a DOI?
Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Xiaoyu Shi
AU  - Changhua He
AU  - Kai Guo
AU  - LongYuan
AU  - Qifeng Liu
AU  - Bingtong Wang
PY  - 2024
DA  - 2024/12/19
TI  - Visual Analysis of the “Zhai & Chagee” Incident
BT  - Proceedings of the 2024 3rd International Conference on Public Service, Economic Management and Sustainable Development (PESD 2024)
PB  - Atlantis Press
SP  - 555
EP  - 565
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-598-0_59
DO  - 10.2991/978-94-6463-598-0_59
ID  - Shi2024
ER  -