Proceedings of the 2024 3rd International Conference on Public Service, Economic Management and Sustainable Development (PESD 2024)

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Brand Finance Global Brand Value Top 500 Ranking Analysis and Inspiration for Chinese Enterprises

Authors
Qian Zhang1, *, Bingxin Zeng1, Yuxi Zhang2
1State Grid Energy Research Institute Company Limited, Beijing, 102209, China
2China Electric Power Research Institute Co., LTD., Beijing, 100192, China
*Corresponding author. Email: zhangqian881111@163.com
Corresponding Author
Qian Zhang
Available Online 19 December 2024.
DOI
10.2991/978-94-6463-598-0_69How to use a DOI?
Keywords
Brand value; Strategic transformation; Scale expansion
Abstract

The brand value of an enterprise represents the core asset upon which strategic transformation and scale expansion are based. It plays a crucial role in enhancing the market competitiveness and industry status of the enterprise. In the context of external challenges, including the severe and complex international situation and geopolitical tensions, as well as the increased volatility of the global economy and the heightened complexity of the enterprise business environment, the necessity for strategic transformation and scale expansion is paramount. In this context, brand value has emerged as a pivotal determinant of enterprise stability in a volatile market. This paper presents an analysis of the overall situation of the top 500 global brand values and the ranking and basic characteristics of energy enterprises. Based on this analysis, it offers insights and suggestions for the development of Chinese energy enterprises.

Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2024 3rd International Conference on Public Service, Economic Management and Sustainable Development (PESD 2024)
Series
Advances in Economics, Business and Management Research
Publication Date
19 December 2024
ISBN
978-94-6463-598-0
ISSN
2352-5428
DOI
10.2991/978-94-6463-598-0_69How to use a DOI?
Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Qian Zhang
AU  - Bingxin Zeng
AU  - Yuxi Zhang
PY  - 2024
DA  - 2024/12/19
TI  - Brand Finance Global Brand Value Top 500 Ranking Analysis and Inspiration for Chinese Enterprises
BT  - Proceedings of the 2024 3rd International Conference on Public Service, Economic Management and Sustainable Development (PESD 2024)
PB  - Atlantis Press
SP  - 636
EP  - 642
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-598-0_69
DO  - 10.2991/978-94-6463-598-0_69
ID  - Zhang2024
ER  -