Proceedings of the 2024 3rd International Conference on Public Service, Economic Management and Sustainable Development (PESD 2024)

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Enterprise Social Responsibility, Customer Concern and Green Consumption Behavior: An Empirical Study on Electric Vehicle Industry in Pakistan

Authors
Muhammad Tahir1, Min Li1, *, Tahira Khanum2, Ali Qadir1
1College of Economics and Management, Nanjing University of Aeronautics and Astronautics, Nanjing, 210016, China
2Faculty of Social Work, University of Balochistan, Quetta, Balochista, 87300, Pakistan
*Corresponding author. Email: lingxao666@126.com
Corresponding Author
Min Li
Available Online 19 December 2024.
DOI
10.2991/978-94-6463-598-0_80How to use a DOI?
Keywords
Environmental Awareness; Green Marketing; Mediator Analysis; Sustainable Consumer Behaviour
Abstract

This study investigates the effects of Green Awareness (GA), Brand Heritage (BH), and Corporate Social Responsibility (CSR) on Green Consumption Behavior (GCB) in Pakistan’s electric vehicle industry, with Customer Concern (CC) as a mediator. The findings reveal that CSR and BH significantly impact GCB, while GA does not. CSR’s influence on GCB is robust and positively mediated by CC, indicating that CSR initiatives are more effective when addressing consumer concerns. In contrast, GA alone does not drive significant changes in GCB. The study highlights the importance of actionable CSR and brand heritage in fostering sustainable consumer behavior.

Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2024 3rd International Conference on Public Service, Economic Management and Sustainable Development (PESD 2024)
Series
Advances in Economics, Business and Management Research
Publication Date
19 December 2024
ISBN
978-94-6463-598-0
ISSN
2352-5428
DOI
10.2991/978-94-6463-598-0_80How to use a DOI?
Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Muhammad Tahir
AU  - Min Li
AU  - Tahira Khanum
AU  - Ali Qadir
PY  - 2024
DA  - 2024/12/19
TI  - Enterprise Social Responsibility, Customer Concern and Green Consumption Behavior: An Empirical Study on Electric Vehicle Industry in Pakistan
BT  - Proceedings of the 2024 3rd International Conference on Public Service, Economic Management and Sustainable Development (PESD 2024)
PB  - Atlantis Press
SP  - 729
EP  - 735
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-598-0_80
DO  - 10.2991/978-94-6463-598-0_80
ID  - Tahir2024
ER  -