Proceedings of the 2023 2nd International Conference on Public Service, Economic Management and Sustainable Development (PESD 2023)

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Exploring the Influencing Factors and Paths of College Students’ Willingness to Start Their Own Business after the Epidemic

Authors
Zhenyuan Yang1, *
1Social Science University of California, Irvine, CA, 92660, USA
*Corresponding author. Email: zhenyuay@uci.edu
Corresponding Author
Zhenyuan Yang
Available Online 10 January 2024.
DOI
10.2991/978-94-6463-344-3_50How to use a DOI?
Keywords
college students’ self-employment; post epidemic era; self-efficacy; entrepreneurial willingness
Abstract

With the help of SPSS and Amos software, this study conducted an in-depth investigation of the factors influencing the entrepreneurial intention of potential independent entrepreneurs of college students in the post epidemic era by using questionnaires and mathematical analysis. The analysis of sample data shows that: potential entrepreneurs’ own elements, including entrepreneurial ability and entrepreneurial motivation, as well as the entrepreneurial environment have a positive and significant effect on the entrepreneurial willingness of college students; entrepreneurial self-efficacy can significantly and positively affect the entrepreneurial willingness to promote college students’ choice of starting a business; entrepreneurial self-efficacy plays a crucial role in mediating the impact of entrepreneurial skills, motivation, and the environment on an individual’s willingness to initiate their own business venture. Suggestions: Relevant government departments and colleges and universities should work together efficiently to improve the regulations on entrepreneurship, bankruptcy, and intellectual property protection, improve the financial environment, and cultivate the entrepreneurial resilience of college students, so as to increase the willingness of college students to start their own businesses.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2023 2nd International Conference on Public Service, Economic Management and Sustainable Development (PESD 2023)
Series
Advances in Economics, Business and Management Research
Publication Date
10 January 2024
ISBN
978-94-6463-344-3
ISSN
2352-5428
DOI
10.2991/978-94-6463-344-3_50How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Zhenyuan Yang
PY  - 2024
DA  - 2024/01/10
TI  - Exploring the Influencing Factors and Paths of College Students’ Willingness to Start Their Own Business after the Epidemic
BT  - Proceedings of the 2023 2nd International Conference on Public Service, Economic Management and Sustainable Development (PESD 2023)
PB  - Atlantis Press
SP  - 431
EP  - 438
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-344-3_50
DO  - 10.2991/978-94-6463-344-3_50
ID  - Yang2024
ER  -