Marketing of Cultural Services: Social and Cultural Challenges of the Region

DOI

10.2991/assehr.k.200723.033How to use a DOI?

Keywords

socio-cultural policy, marketing approaches, impressions economy, consumer segment

Abstract

The article presents modern approaches to the implementation of the socio-cultural policy of Russia in the regional aspect and the results of marketing research into the process of consumption of cultural services to understand the current challenges facing the regional system of cultural institutions and directions of the transformation of their activities. Transformation of needs of the population in socio-cultural and leisure activities, changes in the traditional way of everyday social practices, everyday life, professional activities of citizens, form new directions of development for cultural institutions. These are the issues of ensuring a successful recreational and educational function, applying new methods and tools for working with consumers, and updating the material and technical base and range of services. Among the expected and actively implemented in other sectors of the economic transformation of services can be digital technologies, strict orientation to a particular consumer segment, development of approaches and mechanisms of the economy of impressions. The promotion of the mentioned vectors of development of cultural services in the regional branched out system of institutions will determine the success of the implementation of the socio-cultural strategy of the geopolitically important region and the country as a whole.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - V.A. Ivashova
AU  - A.A. Grudneva
AU  - V.V. Mizyureva
AU  - V.V. Rahaeva
AU  - G.V. Tokareva
PY  - 2020
DA  - 2020/07/23
TI  - Marketing of Cultural Services: Social and Cultural Challenges of the Region
BT  - Proceedings of the International Scientific Conference on Philosophy of Education, Law and Science in the Era of Globalization (PELSEG 2020)
PB  - Atlantis Press
SP  - 161
EP  - 164
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.200723.033
DO  - 10.2991/assehr.k.200723.033
ID  - Ivashova2020
ER  -