Proceedings of the 6th Open Society Conference (OSC 2024)

Corporate Colonization Analysis of Stanley A Deetz in The Dismissal Google Employees Case

Authors
Iin Yumiyanti1, *, Azwar1, Munadhil Abdul Muqsith1
1Veterans National Development Univeristy, Jakarta, Indonesia
*Corresponding author. Email: 2310422012@mahasiswa.upnvj.ac.id
Corresponding Author
Iin Yumiyanti
Available Online 25 December 2024.
DOI
10.2991/978-2-38476-340-5_7How to use a DOI?
Keywords
Organizational Communication; Critical Approach; Google; Stanley A Deetz
Abstract

Google fired 50 employees who were involved in the demonstration to​ protest the Google and the Israeli government and military cooperation in the Nimbus project. The dismissal damaged Google's image as a company that was awarded as the company with the best work culture. The dismissal occurred only several days after the demonstration,​ without communication for listening to the employee's demands even though Google is known as a company that respects democratic values. The objective of this study is to analyze how organizational communication from a critical approach by Stanley A Deetz's concept (corporate colonization) occurs in the dismissal of Google employees who refused the Nimbus project. This study is relevant for understanding the dynamic of communication crisis in the global level, particularly in the context of in the international companies. The research method used is the research method qualitative with analysis using the Corporate Colonization Analysis of Stanley A Deet. The unit of analysis for this research is news articles containing Google management’s statements (Google CEO Sundar Pichai and Vice President Google Global Security Chris Rackow) and Google worker statements regarding the dismissal of Google employees who rejected the Nimbus project. Researchers will collect data by doing documentation The results of this research can conclude that Google fired 50 employees who refused​​​ the Nimbus project as a form of corporate colonization of employees. Google's communication patterns towards employees in the dismissal that is using information models, with involvement holder interest in control managerial and use practice organization in making the decision is strategy.

Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 6th Open Society Conference (OSC 2024)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
25 December 2024
ISBN
978-2-38476-340-5
ISSN
2352-5398
DOI
10.2991/978-2-38476-340-5_7How to use a DOI?
Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

TY  - CONF
AU  - Iin Yumiyanti
AU  - Azwar
AU  - Munadhil Abdul Muqsith
PY  - 2024
DA  - 2024/12/25
TI  - Corporate Colonization Analysis of Stanley A Deetz in The Dismissal Google Employees Case
BT  - Proceedings of the 6th Open Society Conference (OSC 2024)
PB  - Atlantis Press
SP  - 69
EP  - 84
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-340-5_7
DO  - 10.2991/978-2-38476-340-5_7
ID  - Yumiyanti2024
ER  -