Proceedings of the 5th Open Society Conference (OSC 2023)

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Tourist Satisfaction: The Influence of Tourist Attractions, Tourist Facilities, and Social Media Marketing

Authors
Rafiqi Dzil Fakari1, Wheny Khristianto1, *, Djoko Poernomo1, Suhartono1
1Department of Business Administration, Faculty of Social and Political Science, University of Jember, Jember, East Java, Indonesia
*Corresponding author. Email: wheny.fisip@unej.ac.id
Corresponding Author
Wheny Khristianto
Available Online 9 November 2023.
DOI
10.2991/978-94-6463-290-3_12How to use a DOI?
Keywords
Industrial Revolution 4.0; Social Media Marketing; Tourist Attractions; Tourist Facilities; Tourist Satisfaction
Abstract

Tourist destination managers must be prepared to face changes in tourist behavior caused by the rapid development of information technology in the Industrial Revolution 4.0 era. This study uses a quantitative approach that aims to investigate the relationship between tourist attractions, tourist facilities, and social media marketing on tourist satisfaction. Data were collected from 112 tourists visiting Desa Wisata Adat Kemiren, Banyuwangi, East Java. Empirical data were analyzed using Structural Equation Modeling (SEM) with WarpPLS 6.0. The results showed that tourist attraction influences tourist satisfaction. Tourist facilities also influence tourist satisfaction. An unexpected finding is social media marketing does not affect tourist satisfaction. The results of this study provide empirical evidence that the attractions and facilities owned by Desa Wisata Kemiren have not been supported by social media marketing. In fact, in the digital era, the role of social media marketing is indispensable as a medium for interaction and sharing memorable experiences. Therefore, Desa Wisata Adat Kemiren managers must evaluate their social media marketing practices to display and package more interesting content, thereby creating tourist satisfaction whose behavior tends to change in the Industrial Revolution 4.0 era.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 5th Open Society Conference (OSC 2023)
Series
Advances in Economics, Business and Management Research
Publication Date
9 November 2023
ISBN
978-94-6463-290-3
ISSN
2352-5428
DOI
10.2991/978-94-6463-290-3_12How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Rafiqi Dzil Fakari
AU  - Wheny Khristianto
AU  - Djoko Poernomo
AU  - Suhartono
PY  - 2023
DA  - 2023/11/09
TI  - Tourist Satisfaction: The Influence of Tourist Attractions, Tourist Facilities, and Social Media Marketing
BT  - Proceedings of the 5th Open Society Conference (OSC 2023)
PB  - Atlantis Press
SP  - 130
EP  - 141
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-290-3_12
DO  - 10.2991/978-94-6463-290-3_12
ID  - Fakari2023
ER  -