Proceedings of the 5th Open Society Conference (OSC 2023)

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The Empowering of Technology and Innovation for the Sustainability of Intangible Resources in Malaysia Through Open Distance Education

Authors
Chiam Chooi Chea1, *
1Open University Malaysia, Selangor, Malaysia
*Corresponding author. Email: chooi_chea@oum.edu.my
Corresponding Author
Chiam Chooi Chea
Available Online 9 November 2023.
DOI
10.2991/978-94-6463-290-3_3How to use a DOI?
Keywords
Technology and Innovation; Intangible Living Cultural; Open Distance Education
Abstract

Technology has “two sides of a same coin”. Technology and digitalization transformation are inevitable in the 21st century because it has been in every aspect of life, where 21st century is called a time period known as VUCA (Volatility, Uncertainty, Complexity, and Ambiguity), due to its robust, and dynamic characteristics. Rising technological wave such as Industrial Revolution 5.0 (IR 5.0), Generative Artificial Intelligence (Generative AI), smartphones, laptops, 5G network etc. has been galvanizing changes and innovation across the globe. Nevertheless, rapid development has caused several irreversible damages to the cultural and environmental aspect, such as global warming, environmental degradation, loss of natural and intangible living cultural values and resources, etc. Nevertheless, these issues could be better monitored and managed with technology, and educational efforts. This paper focuses on the benefits of intangible living cultural, using the stated preference approach, single-bounded contingent valuation method. A total respondent of 291 was collected for this study and the willingness-to-pay (WTP) for intangible living cultural by both users and non-users is estimated to be MYR7.19 per day with sociodemographic of income, education level and marital status are significant with the WTP for this study. The results of this paper would be able to provide an insight to various stakeholders on the adaptability, possibility of leveraging on the open distance educational digital transformation in empowering national intangible cultural resources in Malaysia.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 5th Open Society Conference (OSC 2023)
Series
Advances in Economics, Business and Management Research
Publication Date
9 November 2023
ISBN
978-94-6463-290-3
ISSN
2352-5428
DOI
10.2991/978-94-6463-290-3_3How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Chiam Chooi Chea
PY  - 2023
DA  - 2023/11/09
TI  - The Empowering of Technology and Innovation for the Sustainability of Intangible Resources in Malaysia Through Open Distance Education
BT  - Proceedings of the 5th Open Society Conference (OSC 2023)
PB  - Atlantis Press
SP  - 15
EP  - 25
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-290-3_3
DO  - 10.2991/978-94-6463-290-3_3
ID  - Chea2023
ER  -