Work Motivational Factors of Generation Z in the Digital Economy

DOI

10.2991/aebmr.k.200502.168How to use a DOI?

Keywords

youth labor market, motivational factors, digitalization, Generations XYZ, automation of personnel processes, employment

Abstract

The article presents the results of the research on the work motivational factors and cross-expectations of participants in the youth labor market in the context of digitalization. Currently, the labor market is undergoing major changes, both in the field of adaptation of the stages of selecting young specialists to the digital reality, and in the field of changing requests for job search from potential staff. In this regard, the transformed system of the motivational factors of labor activity of Generation Z, which will constitute the main labor potential in the market in the near future, is of particular interest for study. Moreover, this generation has pronounced behavioral characteristics and a unique structure of social ideas about their future professional activities. The purpose of the study is to identify the most important motivational factors of employment for Generation Z and to develop practical recommendations for an employer which are necessary for determining the socio-economic and managerial tools for labor importation in the digital economy. The article describes the trends of the modern labor market, the current situation of automation and digitalization of personnel business processes in Russian companies, the requirements of employers for potential staff in the digital economy, the level of psychological readiness of employers to the requirements of the modern labor market, effective ways of managing organizational processes in the case of remote job, etc., as well as the structure of work motivation. A comparative analysis of the motivational factors of the labor activity of Generations Y and Z is carried out; the changed elements in their motivational structure are revealed. Recommendations on the development of the system for motivating Generation Z as part of the work process within an organization are given to the company executives.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - O.A. Vasilyeva
AU  - G.V. Dovzhik
AU  - S.A. Musatova
PY  - 2020
DA  - 2020/05/05
TI  - Work Motivational Factors of Generation Z in the Digital Economy
BT  - Proceedings of the 2nd International Scientific and Practical Conference “Modern Management Trends and the Digital Economy: from Regional Development to Global Economic Growth” (MTDE 2020)
PB  - Atlantis Press
SP  - 1018
EP  - 1024
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.200502.168
DO  - 10.2991/aebmr.k.200502.168
ID  - Vasilyeva2020
ER  -