A Practically-Oriented Approach in Preparation of University Specialists as a Medium for the Development of Digital Economy
- DOI
- 10.2991/aebmr.k.200502.180How to use a DOI?
- Keywords
- production practice, student, university, base of practice, place of practice, employer, interaction, cooperation, practice-oriented approach, marketologist, career guidance, human resources
- Abstract
The gist of this article boils down to the problems of practice-oriented training of university marketing specialists in the context of the development of the digital economy. In modern market conditions, in the context of digital economy only those higher education institutions that pay close attention to the organization of student work practices can successfully function and develop dynamically. The role of production practice is wide and diverse. It is not only testing the theoretical knowledge of students obtained at the university when working at the enterprise, but also establishing long-term and mutually beneficial relations with employers. This is the development of practical skills and abilities of a future specialist with higher education, the formation of an actively creative personality that is able to constantly develop and improve. Industrial practice is an integral part of the educational process for the training of marketing specialists and in the context of the transition to a multi-level education system. It becomes clear that work is required to improve approaches to organizing industrial practice and the system of interaction with employers at the university. The article shows various forms of interaction with employers and student involvement in socially significant projects in the city of Yekaterinburg, aimed at improving the competitiveness of the university. Based on the selected target segment, positioning was carried out based on three points of differentiation: the result for everyone, the simplicity and uniqueness of the methodology and the learning speed. Final positioning concept is formulated in the paper.
- Copyright
- © 2020, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - T.Zh. Solosichenko AU - N.A. Goncharova AU - Z.V. Nesterova PY - 2020 DA - 2020/05/05 TI - A Practically-Oriented Approach in Preparation of University Specialists as a Medium for the Development of Digital Economy BT - Proceedings of the 2nd International Scientific and Practical Conference “Modern Management Trends and the Digital Economy: from Regional Development to Global Economic Growth” (MTDE 2020) PB - Atlantis Press SP - 1088 EP - 1094 SN - 2352-5428 UR - https://doi.org/10.2991/aebmr.k.200502.180 DO - 10.2991/aebmr.k.200502.180 ID - Solosichenko2020 ER -