Business Development Models in the System of the Russian Electronic Entrepreneurship

DOI

10.2991/aebmr.k.200502.098How to use a DOI?

Keywords

e-commerce, entrepreneurship, small and medium-sized businesses, B2C, C2C, B2B, B2G, e-business, business models

Abstract

This article discusses the features of business development in the Russian e-business system. The studies analyzed the most progressive business models in which the largest number of Russian entrepreneurs and investors currently operate. Comparative characteristics of business models and the commercial sector. Thus, the mobilization of electronic commerce is an urgent trend in the development of the Russian sector of small and medium-sized businesses in the global network. Along with this, the promising areas of Internet entrepreneurship include: personalization of proposals, regardless of the business model and the number of participants in online commercial interactions (the customer focus of small and medium-sized firms contributes to the development of long-term relationships with government bodies, large companies, and private sector clients); omnichannel business system (SMEs are actively developing several channels for promoting and marketing products, including online and offline platforms); improving the security of trade transactions (a significant proportion of Russians mistrust electronic transactions due to the presence of fraudulent transactions in the electronic digital environment); use of innovative electronic marketing tools (the trend of 2020 is the publication of advertising messages through blogging, streaming services, podcasts, electronic publications, etc.). The considered business models in the Russian e-business system have great potential, and further development of electronic-digital management will be aimed at their qualitative improvement. The interaction of representatives of small, medium and large businesses, as well as government bodies, within the framework of various electronic models, can create the conditions for creating a stable and high-tech national economy.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - A.I. Khisaeva
AU  - G.F. Shaykhutdinova
AU  - E.M. Ishmukhametov
PY  - 2020
DA  - 2020/05/05
TI  - Business Development Models in the System of the Russian Electronic Entrepreneurship
BT  - Proceedings of the 2nd International Scientific and Practical Conference “Modern Management Trends and the Digital Economy: from Regional Development to Global Economic Growth” (MTDE 2020)
PB  - Atlantis Press
SP  - 603
EP  - 609
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.200502.098
DO  - 10.2991/aebmr.k.200502.098
ID  - Khisaeva2020
ER  -