Monetization model of digital products: economic and marketing efficiency

DOI

10.2991/mtde-19.2019.99How to use a DOI?

Keywords

digital marketing, monetization, promotion of digital products, SEO

Abstract

The article presents a research, conducted by the author, whose object is to build an optimal model of monetization of digital products. The research examined a variety of online services for monetization and promotion of digital products, detected their advantages and disadvantages, and also evaluated the efficiency of monetization that they provide. An original solution was also offered — a totality of digital products of the same subject-matter that promote each other, based on Google services. The result of the presented research was the model, created by the author, which allows to monetize digital products effectively. The article is of interest to online marketers working in the field of digital marketing because it is based on the experience of the author in this sphere. The conclusions, made in it, are confirmed empirically, and the proposed model was tested on digital products, created by the author.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - F.D. Belov
PY  - 2019/05
DA  - 2019/05
TI  - Monetization model of digital products: economic and marketing efficiency
BT  - Proceedings of the 1st International Scientific Conference "Modern Management Trends and the Digital Economy: from Regional Development to Global Economic Growth" (MTDE 2019)
PB  - Atlantis Press
SP  - 498
EP  - 502
SN  - 2352-5428
UR  - https://doi.org/10.2991/mtde-19.2019.99
DO  - 10.2991/mtde-19.2019.99
ID  - Belov2019/05
ER  -