Digital technologies in public catering Industry (regional aspect)

DOI

10.2991/mtde-19.2019.96How to use a DOI?

Keywords

public catering establishments, service quality, digital technologies, regional market, digital marketing, social networking sites

Abstract

Digital technologies are gradually becoming an integral part of all spheres of human life. At present, it is impossible to imagine our life without electronic, computer, network and many other important automated technologies. Digital invironment is everywhere – from communication and purchase of goods to the production of goods and the independent work of a company. Nowadays, such a unique phenomenon as ‘digital economy’ has emerged and is developing. This article focuses on the emergence of a new economic era - the era of digital economy in public catering industry. The article discusses the well-known rating ‘guides’ - websites on which you can easily choose a restaurant or a cafe, such as the ‘guide’ Zagat. In the regional market, the TripAdvisor ‘guide’ is most often used. On this website, anyone can read reviews of other people about cities and countries, hotels and restaurants, resortsand attractions and plan their leisure time. TripAdvisor ‘guide’ uses such evaluation criteria for catering establishments as food, service, price and quality as well as cuisine, meal times, restaurant features, category of persons who like the restaurant, location. Using this ‘guide’ a study of catering establishments located on the regional market of Kursk was carried out. According to the results of the research, criteria for an expanded marketing analysis of the benefits of services at various catering establishments were proposed.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - E.A. Pyanikova
AU  - A.E. Kovaleva
AU  - E.I. Bykovskaya
PY  - 2019/05
DA  - 2019/05
TI  - Digital technologies in public catering Industry (regional aspect)
BT  - Proceedings of the 1st International Scientific Conference "Modern Management Trends and the Digital Economy: from Regional Development to Global Economic Growth" (MTDE 2019)
PB  - Atlantis Press
SP  - 481
EP  - 487
SN  - 2352-5428
UR  - https://doi.org/10.2991/mtde-19.2019.96
DO  - 10.2991/mtde-19.2019.96
ID  - Pyanikova2019/05
ER  -