Green Marketing and Sustainable Development: the Expanding Promotion of Organic Products into the West African Market

DOI

10.2991/msmi-18.2018.21How to use a DOI?

Keywords

Organic product, green marketing, West Africa.

Abstract

The organic product sector is currently experiencing an important boom and is becoming an indispensable component of the agri-food landscape. The new "Health" and "safety" trends in food consumption as well as increased interest for the environment greatly stimulate this industry in the world. With the advent of a new market for these products, areas devoted to organic farming have rapidly progressed, while processing companies and distribution channels have organized themselves to develop an offer varied and adapted to the tastes of the consumers. However, despite this dynamism and the growth of consumption, the sector shows some signs of weakness while struggling with constraints that may penalize its strategic development in the medium and long term.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Semou Faye Papa
AU  - Décide Amour Prestige NGOMAH LE TEMPS
PY  - 2018/04
DA  - 2018/04
TI  - Green Marketing and Sustainable Development: the Expanding Promotion of Organic Products into the West African Market
BT  - Proceedings of the 2018 5th International Conference on Management Science and Management Innovation (MSMI 2018)
PB  - Atlantis Press
SP  - 116
EP  - 120
SN  - 2352-5428
UR  - https://doi.org/10.2991/msmi-18.2018.21
DO  - 10.2991/msmi-18.2018.21
ID  - Papa2018/04
ER  -