Research on the Construction of Sustainable Competitive Advantage of Start-up Enterprises Based on Dynamic Capability

DOI

10.2991/msmi-18.2018.8How to use a DOI?

Keywords

Dynamic capability, Entrepreneurial enterprise, Sustainable competitive advantage.

Abstract

With the increasing sophistication of information technology and the " Internet + Strategy " advocated by the government, traditional industry entrepreneurs are facing increasing competition pressure. How to cultivate its dynamic ability to maintain sustainable competitive advantage becomes an urgent task. In this paper, the relevant research theories about dynamic capability and sustainable competitive advantage at home and abroad are roughly sorted, this paper analyzes the mechanism of dynamic capability to construct sustainable competitive advantage of start-up enterprises, and finds that the construction of sustainable competitive advantage is a process that relies on enterprise dynamic capability to continuously carry out resource reorganization and continuous innovation. On this basis, the author puts forward some suggestions on how to use dynamic capability to build sustainable competitive advantage.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Yan CHEN
AU  - Xiao-Ling WANG
AU  - Bo YANG
PY  - 2018/04
DA  - 2018/04
TI  - Research on the Construction of Sustainable Competitive Advantage of Start-up Enterprises Based on Dynamic Capability
BT  - Proceedings of the 2018 5th International Conference on Management Science and Management Innovation (MSMI 2018)
PB  - Atlantis Press
SP  - 41
EP  - 46
SN  - 2352-5428
UR  - https://doi.org/10.2991/msmi-18.2018.8
DO  - 10.2991/msmi-18.2018.8
ID  - CHEN2018/04
ER  -