Study on the Influence of Online Merchandise Display on Consumer Product Quality Perception-The Mediating Role of Virtual Tactility

DOI

10.2991/msmi-15.2015.85How to use a DOI?

Keywords

Virtual tactility, Product quality perception, Model display, Fabric swatch, Time distance.

Abstract

Based on 2 empirical studies, we explore the influence of two kinds of online clothing presentation manner--“model display” and “fabric swatch presentation” on consumer product quality perception from the virtual tactile perspective, and examine the moderating effect of time distance. In study 1, we show that model display can significantly influence and improve the virtual tactility and product quality perception; in study2, we show that the effect of fabric swatch presentation on virtual tactility and product quality perception is also significant, when there is fabric swatch presentation, the virtual tactility and product quality perception are stronger. In both studies, virtual tactility acts as a complete mediate variable, and time distance plays a moderating role in the effect which virtual tactility have on product quality perception.

Copyright

© 2015, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Wei-Ping Yu
AU  - Ya-Lan Li
AU  - Xu Zu
PY  - 2015/08
DA  - 2015/08
TI  - Study on the Influence of Online Merchandise Display on Consumer Product Quality Perception-The Mediating Role of Virtual Tactility
BT  - Proceedings of the 2015 International Conference on Management Science and Management Innovation
PB  - Atlantis Press
SP  - 460
EP  - 466
SN  - 2352-5428
UR  - https://doi.org/10.2991/msmi-15.2015.85
DO  - 10.2991/msmi-15.2015.85
ID  - Yu2015/08
ER  -