Major Sports Event Organization Image Recognition

DOI

10.2991/msmi-14.2014.119How to use a DOI?

Keywords

Sports events, Management of events, Organization image.

Abstract

In this paper, we discuss the relationship between the organization image and its reputation, the matters of our country sports organization image management system establishment and managerial strategy, with the bid and organization and management experience of NBA games, the Beijing Olympic Games, Guangzhou Asian games sports event and several foreign Olympic Games .And with the literature material method, system design method, case analysis, logic analysis and other research methods, it solves many problems ,such as how to build a sports organization image management system How to create friendly public relations, create a good competition environment, and make the sport participation to get win-win How to make the sports organization get good organization recognition It provides certain reference and basis to rich the sports theory research and to sustain the operation of sports events in our country.

Copyright

© 2014, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Bin Yang
PY  - 2014/06
DA  - 2014/06
TI  - Major Sports Event Organization Image Recognition
BT  - Proceedings of the 2014 International Conference on Management Science and Management Innovation
PB  - Atlantis Press
SP  - 671
EP  - 676
SN  - 2352-5428
UR  - https://doi.org/10.2991/msmi-14.2014.119
DO  - 10.2991/msmi-14.2014.119
ID  - Yang2014/06
ER  -