Leading Competition with Innovation and Technology in New Product Development – A Case Study
Authors
Jia-Qin Yang, Michael Blain, Kevin Bowles, Jeff Hoptroff, Brenton Marona
Corresponding Author
Jia-Qin Yang
Available Online June 2014.
- DOI
- 10.2991/msmi-14.2014.115How to use a DOI?
- Keywords
- IT industry, Innovation, Competition in high-tech industry.
- Abstract
As the demand for more innovation in those high-Tech industry and worldwide trend in developing new products and services, especially in today’s Internet era, the competition among these large international IT and computer producers and related companies becomes more intensified with a new focus – while still need to keep an eye on those traditional performance measures like low cost and better quality. This paper presents a case study – how the current international leader in the industry have been able to compete in such a new international environment through their innovation and new technology focus with some meaningful insights and managerial implications.
- Copyright
- © 2014, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Jia-Qin Yang AU - Michael Blain AU - Kevin Bowles AU - Jeff Hoptroff AU - Brenton Marona PY - 2014/06 DA - 2014/06 TI - Leading Competition with Innovation and Technology in New Product Development – A Case Study BT - Proceedings of the 2014 International Conference on Management Science and Management Innovation PB - Atlantis Press SP - 644 EP - 653 SN - 2352-5428 UR - https://doi.org/10.2991/msmi-14.2014.115 DO - 10.2991/msmi-14.2014.115 ID - Yang2014/06 ER -