Study on the Effect of Wine Culture Capital on Business Performance

DOI

10.2991/msmi-14.2014.28How to use a DOI?

Keywords

Cultural capital, Wine cultural capital, Business performance.

Abstract

Cultural industries have been flourishing with the growing demand of people for cultural consumption, and cultural capital has become one of the important forms of capital in the business development and affected the business activities both from internal and external system. This paper is based on the background of cultural industries’ rapid development in China, and focus on the Chinese wine culture capital. According to the results of empirical analysis based on the data collected from 8 listed companies on Chinese A stock, we found that the cultural capital of wine has a significant positive impact on the liquor business performance. On the one hand, wine cultural capital reflects the people's essential characteristics of production and consumption of wine, and become the fundamental basis for people to do relevant selection. On the other hand, the wine cultural capital can promote the formation of social demand and consumption structures by guiding people's needs, even affect and constraint the related systems arrangements, technological progress and the allocation of resources to optimize the operation of wine business.

Copyright

© 2014, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Xue-Dong Bao
AU  - Yong-Zhong Yang
PY  - 2014/06
DA  - 2014/06
TI  - Study on the Effect of Wine Culture Capital on Business Performance
BT  - Proceedings of the 2014 International Conference on Management Science and Management Innovation
PB  - Atlantis Press
SP  - 154
EP  - 159
SN  - 2352-5428
UR  - https://doi.org/10.2991/msmi-14.2014.28
DO  - 10.2991/msmi-14.2014.28
ID  - Bao2014/06
ER  -