Research on the Strategic Choice of Brand Development of Agricultural Products in Jilin Province Driven by Financial Service Innovation

DOI

10.2991/msie-19.2020.65How to use a DOI?

Keywords

Financial services, Innovation driving, Brand of agricultural products, Strategic choice.

Abstract

The No.1 document of the central government in 2019 clearly points out that it is necessary to get through all aspects of financial services for agriculture, rural areas and farmers, and encourage banking financial institutions to increase the medium and long-term credit support for rural revitalization and poverty alleviation, so as to promote the financial resources to the agricultural and rural development from the policy level. In this paper, we define the goal of financial service innovation to drive the brand development of agricultural products in Jilin Province through SWOT analysis of the brand development of agricultural products in Jilin Province. On this basis, this paper proposes that we should deepen rural financial reform, promote rural financial services and product innovation, strengthen rural credit construction, enhance the ability of capital market to support agriculture, rural areas and farmers and accelerate the establishment of agricultural brand in Jilin Province as the strategic focus of the development of agricultural brand in Jilin Province.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Lan Zhang
AU  - Zihong Zhao
AU  - Jinhui Zhang
AU  - Ling Ding
PY  - 2020/01
DA  - 2020/01
TI  - Research on the Strategic Choice of Brand Development of Agricultural Products in Jilin Province Driven by Financial Service Innovation
BT  - Proceedings of the 2019 International Conference on Management Science and Industrial Economy (MSIE 2019)
PB  - Atlantis Press
SP  - 328
EP  - 331
SN  - 2352-5428
UR  - https://doi.org/10.2991/msie-19.2020.65
DO  - 10.2991/msie-19.2020.65
ID  - Zhang2020/01
ER  -