Moral problems and Countermeasures in China's Network Marketing

DOI

10.2991/msie-19.2020.36How to use a DOI?

Keywords

network marketing; marketing ethics; moral construction

Abstract

With the development of Internet economy, network marketing appears in front of the public as a new marketing method, but the new marketing method of network marketing often walks in the grey area of law, and produces many moral problems. In order to maintain the Internet environment, ensure a good network marketing atmosphere, and promote the development of Internet economy, we should start from multi-directional and multi-level, strengthen the construction of network marketing morality, and put an end to non-compliance with laws and regulations. First to build a perfect, orderly external environment. This requires a perfect regulation of laws and regulations. Therefore, it is necessary to amend and complete the e-commerce law as soon as possible, and amend and improve other relevant laws and regulations such as the Advertising Act. improve the supervision mechanism and industry norms. Secondly, we should construct a good internal moral environment, for enterprises to establish social marketing concept, cultivate their own moral quality, and develop a good marketing culture of enterprises.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Suzhen Yu
AU  - Guanghua Li
AU  - Li Wang
PY  - 2020/01
DA  - 2020/01
TI  - Moral problems and Countermeasures in China's Network Marketing
BT  - Proceedings of the 2019 International Conference on Management Science and Industrial Economy (MSIE 2019)
PB  - Atlantis Press
SP  - 158
EP  - 161
SN  - 2352-5428
UR  - https://doi.org/10.2991/msie-19.2020.36
DO  - 10.2991/msie-19.2020.36
ID  - Yu2020/01
ER  -