A study on the influence of big data on the user experience of Electronic Commerce

DOI

10.2991/msie-19.2020.30How to use a DOI?

Keywords

Big data; e-commerce; user experience; impact

Abstract

In the environment of rapid development of modern information technology, the development of e-commerce has been a broader opportunity because of the existence of big data. With today's technology, big data can be summarized and analyzed, and the key information can be collected. E-commerce sites can use these key information to help make decisions and optimize the user purchase experience. This paper mainly analyzes the relationship between big data and electronic commerce from the use of big data, and analyzes the relationship between big data and electronic commerce, as well as the significance of big data development.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Qiulian Sun
PY  - 2020/01
DA  - 2020/01
TI  - A study on the influence of big data on the user experience of Electronic Commerce
BT  - Proceedings of the 2019 International Conference on Management Science and Industrial Economy (MSIE 2019)
PB  - Atlantis Press
SP  - 135
EP  - 137
SN  - 2352-5428
UR  - https://doi.org/10.2991/msie-19.2020.30
DO  - 10.2991/msie-19.2020.30
ID  - Sun2020/01
ER  -